Product management is a function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. It involves the planning, design, development, deployment, marketing, and continued support of a product or products. Based on the objective of the product, the role of Product Management depends on the tactical needs of the company. Product Management can typically be defined into two key functions, inbound (product planning) and outbound (product marketing).

Product Planning
- Defining new products
- Gathering market requirements
- Building product roadmaps
- Product Life Cycle
- Product differentiation

Product Marketing
- Product positioning and outbound messaging
- Promoting the product externally with press, customers, and partners
- Bringing new products to market
- Monitoring the competition

Breakwall Consulting can assist a company in both key areas, guiding internal company stakeholders through the planning and development of a product's scope.